In this episode, Liana is joined by Magic Numbers CEO & Founder, Dr Grace Kite, and Previously Unavailable's Founding Partner, James Hurman, as they delve into the dynamic interplay between strategy, data and creativity, exploring how these seemingly distinct fields are increasingly intertwined. Unpacking how data-driven insights, strategic craft and creative innovation can together propel the marketing forward, challenging traditional approaches and reshaping marketing strategies.

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