What if changing masculinity… started with something as simple as painted nails?

In this episode of Who’s Elvis Around Here?, Chris sits down with author, entrepreneur, and rule-breaker Sam Conniff for a surprising, thought-provoking conversation about identity, culture, and the hidden rules we all live by.

What begins as a trip to a Harry Styles concert with his daughter quickly turns into something much bigger — a nationwide experiment with hundreds of men, challenging ideas of masculinity and unlocking conversations many have never had before.

This episode dives into:

Why small acts of rule-breaking can create big cultural shifts
 What the “man box” is — and how it shapes behaviour
 Why men expected backlash… and what actually happened
 The link between uncertainty, anxiety, and human potential
 How leaders can unlock creativity by embracing the unknown

One of the most powerful takeaways?
 👉 What we often see as weakness can actually be a source of strength.

If you’ve ever questioned the rules you live by - or wondered how real change actually happens - this conversation will stay with you.

And if you want more from Sam, you can learn more about his work here https://www.samconniff.com
and explore his latest book The Uncertainty Toolkithere: https://www.panmacmillan.com/authors/sam-conniff/the-uncertainty-toolkit/9781035060054