From Viral Art to a $55M Haircare Brand: Liora Dudar on Self-Expression, Creative Leadership, and the Real Cost of Building Overtone

Liora Dudar’s career has never followed the rules. Before co-founding Overtone, the viral color-depositing conditioner brand that reshaped the beauty industry, she was a photographer creating bold feminist art — including hand-painted tampon murals and raw photo essays that challenged beauty standards.