In this captivating podcast episode, Maya and Price share the inspiring journey of creating Alkemis, the world’s first wellness paint. Born from a shared passion for art and a commitment to health, they reveal how their experiences during the pandemic led them to challenge the toxic norms of conventional paints. With a focus on sustainability and aesthetics, they discuss their innovative mineral-based formula that prioritizes both environmental safety and design elegance. Listeners will gain insights into the complexities of launching a groundbreaking product in the building materials industry while advocating for a cleaner, healthier living environment.

From this podcast, you will learn:

1. The Origins of Wellness Paint: Discover how the founders, Maya and Price, were inspired to create the world's first wellness paint after realizing the harmful chemicals present in traditional paints and their impact on health and the environment.
2. Innovative Formulation Techniques: Gain insights into the research and development process that led to the creation of a mineral-based paint, which utilizes ancient techniques and modern technology to provide a healthier alternative to conventional paints.
3. Marketing Strategies for Sustainable Products: Learn about the unique marketing approaches used to introduce this innovative product to the design trade, including partnerships with architects and interior designers, and how they aim to shift consumer perceptions regarding eco-friendly and aesthetically pleasing home products.