Every year a trillion dollars of milk is sold worldwide.

Small farmers in many developing countries face problems with low milk production.

But an electrical engineer and innovator from Pakistan hopes to help them with a fitbit for cows. It’s called the Cowlar, a collar for cows that is equipped with sensors to monitor their health, production and even if someone is stealing them.

Umer Adnan, a graduate of electrical engineering from Arizona State University now living in Memphis, Tennessee, says his invention texts such critical information directly to farmers. The result is reduced costs, more milk and more profits.