In just 22mins, sales enablement expert Pam Didner explains:

- How sales enablement has changed as a result of AI

- What Marketers need to appreciate about Sales

- Key buyer insights to be shared between Marketing & Sales

Pam Didner is a marketing consultant, writer, and speaker, and the author of 2 books: Global Content Marketing and Effective Sales Enablement.

She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. Pam shares marketing thoughts at pamdidner.com and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.