This episode features the ingenious Pam Ryan. Pam is a Freelance Copywriter and Content Creator for her company called Inklusive. Pam begins the show by reflecting on her initial intern work at the Irish Examiner. Moving on to the No.1 Media Group, WeddingDates and now a freelance copywriting and content creator at Inklusive. We talk about how she is very conscious of wording, learning more about inclusive language and how we can present our content in a positive light. Pam gives her creative tips in writing and highlights LinkedIn for getting some really good new insights from the platform. This a good episode for anyone looking to understand more about copywriting in particular as a skill.