Like many entrepreneurs, Pam Zapata saw a need and decided to fill it. As an expert in influencer marketing and the CEO at Society Eighteen, Pam is passionately bridging the gap between what's been historically referred to as 'multicultural marketing' and 'general marketing', helping companies reach diverse influencer partners, and vice versa. This episode focuses on important topics of tokenism, diversity, and racial inequality.  #wherebrainsmeetbeauty@wherebrainsmeetbeautypodcastwherebrainsmeetbeauty.com (http://wherebrainsmeetbeauty.com)

Episode 167, Pam Zapata, CEO at Society Eighteen - Bridging the Marketing Gap | WHERE BRAINS MEET BEAUTY®

The beauty industry's top talent share their wisdom, advice and authenticity with our WHERE BRAINS MEET BEAUTY™ listeners every week. Topics include: work/life balance, how to hustle and how to handle challenges - all discussed with great honesty and humor. Conversations humanizing the beauty exec experience. Hosted by Jodi Katz, Founder and Creative Director of Base Beauty Creative Agency. 

2022 is the year of milestones: 15th Anniversary of BBCA, the marketing agency that inspired the podcast, 5th Anniversary of WBMB Podcast & starting the year with our 200th episode.

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From modeling for Ralph Lauren to crafting intoxicating perfumes that weave tales of their own, Chris Collins, CEO and Founder of the World of Chris Collins, certainly knows what it takes to be the narrator of your own story!This week we’re so excited to sit down with Chris and dive into the significance of seizing opportunities, seeking mentorship, and unwaveringly following your dreams.From London, to New York Chris Collins is no stranger to making bold leaps of faith. As we unravel the threads of his journey, from a childhood steeped in a passion for sports to navigating the world of social media, it becomes clear that Chris is not just a narrator but a maestro.Chris illuminates the winding road that led him to the fragrance industry - a path filled with serendipitous encounters and unforeseen twists that ultimately revealed his true calling.For more on Chris Collins' inspiring journey, tune in to this episode on your preferred podcast platform!Thank you Chris Collins for sharing your career journey with us! Follow us @wherebrainsmeetbeauty on Instagram for updates on new episodes and exclusive off-air content.#RalphLauren #Fragrance #TheWorldOfChrisCollins #MetGala #Entrepreneurship #Influencer #Empathy

Episode 257 - Chris Collins - CEO and Founder The World of Chris Collins - From Polo Shirts to Perfume - Chris Collins is Taking His Appreciation For Fine Fragrance To The Next Level

As reality television super fans, we were very excited to continue our Influencer Wisdom Quarter with Serena Pitt (https://www.instagram.com/serena_pitt/). Serena was a contestant on The Bachelor Season 25 and won Bachelor In Paradise Season 7. Since her reality TV days, Serena is the Founder of @reset_ thelabel (https://www.instagram.com/reset_thelabel/) and is the host of the Bachelor Happy Hour Podcast (https://www.instagram.com/bachelorhappyhour/).After studying communications in college and a stint in the world of PR, Serena entered the world of reality television where she met her husband Joe. Deciding what and what not to post is an ongoing conversation: when the whole world saw your love story unfold, how much access should they be permitted? While some influencers are comfortable posting every aspect of their lives to social media, Serena doesn’t feel the need to post every moment to the grid.As an avid traveler, Serena was inspired to create her own brand, RESET, (https://www.instagram.com/reset_thelabel/) from the need for pieces that are fashion-forward but don’t sacrifice functionality.To learn more about Serena’s career journey, listen to this episode wherever you get your podcasts!#SerenaPitt #TheBachelor #BachelorInParadise #RESETTheLabel

Episode 256 - Serena Pitt - Bachelor Season 25, Bachelor In Paradise Season 7, Founder RESET the label - From The Bachelor To Brand Founder - Serena Pitt Is Living Her Own Reality

We were thrilled to kick off our Influencer Wisdom Quarter with none other than Brittany Lo (https://www.instagram.com/brittany.lo/). Brittany is a beauty expert and influencer that has collabed with brands including Sephora (https://www.instagram.com/sephora/) and American Express (https://www.instagram.com/americanexpress/) and is the Founder and CEO of Beia (https://www.instagram.com/beiabeauty/) and Beautini (https://www.instagram.com/beautini/).Though Brittany’s plan was always to start her own beauty line, (and even had her own mascara line in high school!) her path to being a founder and CEO was anything but predictable. After a college internship at L’Oréal (https://www.instagram.com/lorealusa/), Brittany was on the fast track to the corporate world, but when a TV producer reached out to her about joining the cast of a dating show, she answered the call! Brittany may not have met Mr. Right on the short-lived show Coupled, but she did gain a loyal social media following. With her business acumen and her passion for beauty, Brittany developed Beia (https://www.instagram.com/beiabeauty/) as a vegan skincare brand built on boosting sensual confidence in the bedroom and beyond.To learn more about Britany’s career journey and to hear about the books that Brittany (and our host Jodi) recommend to entrepreneurs, listen to this episode wherever you get your podcasts!Episode Reading List:Traction by Gino Wickman (https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661845/ref=asc_df_1936661845/?tag=hyprod-20&linkCode=df0&hvadid=343191227008&hvpos=&hvnetw=g&hvrand=5437110096711043282&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9004405&hvtargid=pla-434239192493&psc=1&mcid=5e14fff84c8d39348b6422ca6412cfed&tag=&ref=&adgrpid=67797265583&hvpone=&hvptwo=&hvadid=343191227008&hvpos=&hvnetw=g&hvrand=5437110096711043282&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9004405&hvtargid=pla-434239192493&gclid=CjwKCAjwoPOwBhAeEiwAJuXRh3kkOUTRih8_-s20UMnu1gvL1LFkd2V5NnDHEF6g0l2qZ4Zsd53OIhoC1FQQAvD_BwE) 10x Is Easier Than 2x by Dan Sullivan (https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X/ref=sr_1_2_sspa?crid=TKJHCH2OVOA4&dib=eyJ2IjoiMSJ9._MrSlwIS7LZ6ObdzprcT2ygNe8PNsVi404GNzdMfp2HOJPs-EzFVGiusaETY_i3Vi03g5kXp3qUUqLDM_0hCxuhSPTSkd0Ym5Kg3ysFBwbNiM9Q4mGPRl9t3_cyKtKkyJdsFn0E0nTNrrHA0NZLuRCnza0L_q3gbrmp02ab1GyrzvvonBPP7dr7pkuTB0LS4KFJf20y_OIEwomjGILmz_TmsRsM0ejqT9KC9MvpNO0g.XcgLOU-5-D_9otIfP6Rgl1WEZt-nfnO1EpLCNI3iKj4&dib_tag=se&keywords=10x+is+easier+than+2x&qid=1713193658&s=books&sprefix=10x%2Cstripbooks%2C129&sr=1-2-spons&sp_csd=d2lkZ2V0TmFtZT1zcF9hdGY&psc=1)

Episode 255 - Brittany Lo - Founder & CEO Beia and Beautini - From Reality Television To Influencer Wisdom - Brittany Lo Makes Self Care Her Business

We couldn’t think of a better way to close out our C-Suite Wisdom Quarter than chatting with the Founder and CEO of Glowbar (https://www.instagram.com/glowbar/), Rachel Liverman (https://www.instagram.com/rachelista/)! Rachel has wanted to be a leader since her early days playing “store” with her stuffed animals, so it’s no surprise that Glowbar’s signature 30-minute facials have reached cult status since opening their doors in 2019. Rachel always knew she wanted to lead, but she surprised herself when she ended up in the family business. That’s right: Rachel is a third generation esthetician. Growing up in a skincare family, she recalls seeing her mother wax people’s legs and being fascinated by the before & after transformations that occurred. Rachel even started a small leg-waxing business in elementary school! Mom was there to supervise, of course. Fast-forward and Rachel found herself looking for a source for convenient, trustworthy, effective facials and realizing no such place existed. Rachel wrote an email to herself manifesting her business model in 2017 and in 2019 Glowbar opened its doors. Okay, we just gave ourselves chills.  For more of Rachel’s career journey, listen to this episode wherever you get your podcasts!

Episode 254 - Rachel Liverman - Founder & CEO of Glowbar - From Manifestation to Mogul - Rachel Liverman Was Born To Glow

When Deon Libra (https://www.instagram.com/deonlibra_/) Co-Founder and CEO Devin McGhee Kirkland (https://www.instagram.com/devinkielle/)’s  father passed away in 2018 from a stress-related heart attack, she realized she had to make some lifestyle changes to deal with her own stress. After diving head-first into the world of natural stress remedies, Devin developed Deon Libra in 2020 as a way to combat the effects of chronic stress on Black bodies.In her research on natural stress solutions, Devin learned about the healing powers of adaptogens - non-psychedelic mushrooms and was impressed by how much her sleep and anxiety improved. She couldn't help but wonder why these natural alternatives weren’t more widely accessible. Devin decided she could step up and be the one to bring both education and healing-products to her community.To hear more about Devin’ (https://www.instagram.com/devinkielle/)s career journey and Deon Libra (https://www.instagram.com/deonlibra_/)’s mission, listen to this episode wherever you get your podcasts!#DeonLibra #WBMB #CareerJourney

Episode 253 - Devin McGhee Kirkland - Co-Founder & CEO Deon Libra - From Personal Tragedy To Communal Healing - Devin McGhee Kirkland Is Making Wellness Accessible

Episode 167, Pam Zapata, CEO at Society Eighteen - Bridging the Marketing Gap | WHERE BRAINS MEET BEAUTY®

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