Pamala Temple is a rare first-time entrepreneur who bootstrapped her initial startup to national success. After a fulfilling career in various VP of Sales and Marketing positions at several large national assisted living chains, Pamala decided to fix the fundamental issues she saw in the elder care market. Her vision for "finding a better way for baby boomers to find the right care for their aging parents" has led to the creation of A Place For Mom, which has helped to place tens of thousands of seniors into healthy, nurturing environments. In 2017, Pamala executed the lucrative sale of her company to General Atlantic and Silver Lake. Series: "Innovator Stories: Creating Something from Nothing" [Show ID: 32696]