Pamela Bishop, CMO at Blooms the Chemist, sits down with host Mark Jones to discuss the role of trust and empathy in marketing, and how marketers can tell the story of a brand's purpose.

Resources

• Blooms The Chemist
• Blooms The Chemist CMO's lessons from the COVID-19 frontline
• Blooms The Chemist: Lessons Learnt from the Frontline of a Health Emergency

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