Joined on the show today by Pamela Herrmann, the co-founder and Chief Storyteller of CREATE Buzz!

Discussion guide from my conversation with Pamela Herrmann:

1. What is the actual failure rate of small business? And why?

2. "Feelings are fact."

3. "Devotion to someone..."

4. Do you know the actual cost to acquire a new customer? And do you know the lifetime value of your current customer(s)?

Hint: Most do not...

5. We discuss Pamela's book, The Customer Manifesto....

6. Pamela explains the THREE MARKET FORCES: Economics, Social, and Technology...

7. Closing the gap between companies AND customers...

Get Pamela Herrmann's book right here:

About Pamela Herrmann:

Pamela is a best selling author, host of the daily video series, “The Morning Would Show” and a national keynote speaker on the subject of creating uncommonly awesome connections with your customers, both online and offline.

A short list of her clients include jetBlue, State of Colorado Economic Development, North Caroline Main Street Alliance, New Jersey Main Street Alliance, and Oklahoma Main Streets...

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