Each week, The Why Word gets under the skin of entrepreneurs, business leaders, creatives and people who make things happen to find out what makes them tick. Presented by Ian Hawkins.

Pamela Pecs Cytron is founder and CEO at Pendo Systems. The company brings innovative technology solutions to transforming financial institutions. With the advances in AI and machine learning, Pendo has itself gone through massive change, as has Pamela.

Pam's lunch guest is an influential yet humble giant of the insurance industry.