More and more, customers and employees care not just about the products, services, and benefits that corporate organizations can offer them—they care about how those same organizations give back to the communities and world around them, too. On this episode of The Big REthink, Panasonic’s own Alejandra Ceja, Vice President of Social Impact and Inclusion and Executive Director of the Panasonic Foundation, and Eleazar Gutierrez, the company’s Senior Communities Affairs Specialist, join host Brian Rowley to explain why social responsibility matters so much, and to discuss in depth Panasonic’s own Month of Service, now in its fourth year.