He started his barbershop out of his garage and has been a source of inspiration, positivity, and great haircuts ever since. Foregoing traditional business principles in favor of running his business with integrity and passion, he has created an oasis of culture in Long Beach and a loyal customer base that has allowed him to not only persevere through the pandemic, but to grow and expand his business operations.  

Join me for an inside look into the journey of Desmond Antonetti, founder of Antonetti's Hair for Men. We talk about the motivations for choosing an entrepreneurial path, how to create a truly people-first business, the difficult decisions you have to make when finances conflict with values, and how he was able to adapt during the pandemic to create new opportunities.