As he tells it, Ron Shaich has overseen six iterations of Panera Bread over the last 36 years he’s been running the company. It started out as a cookie store in downtown Boston. Now, Panera franchises cover the U.S. serving fresh bread, soups, salads, sandwiches and sweets. Hear Shaich talk about his pioneering days of fast-casual food, how he made smart, painful decisions to grow the company and why, when the company was public, he never focused on the stock price.

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