Today’s guest is Pangeran Siahaan, co-founder and CEO of Asumsi.co. Asumsi is a leading millennial media publication. Founded in 2017, the site has been bootstrapped until recently, when they raised a seed round from East Ventures.

Bootstrapping a media company is a battle, getting any kind of traction is a success. But getting the 10 million monthly views Asumsi has is quite a feat. Pangeran and I discuss what type of content was needed in Indonesia, why brand is so valuable to media companies, and what the future business model of media companies looks like.

https://asumsi.co

https://twitter.com/pangeransiahaan

https://www.instagram.com/pangeransiahaan/

https://www.linkedin.com/in/pangeran-siahaan-57625248/