Our definition of the word 'content' becomes myopic many times in between all the visual and audio chatter, and we forget that content in its origins refers to the written word. As the internet has changed the way we consume content, it has also asked this fundamental form to change as well, as, let's admit it, we don't really read as much as we say we want to, and even when we try to, we often don't go through all of it.
On this episode, Varun is joined by Palak Zatakia, Founder at Sublist, a company that focuses on the modern way of consuming written content. They talk about the Sublist model and how he's used Twitter and WhatsApp in a unique way to amplify it, and also dig into his insights on the essence of the written word and where it's headed.

Follow Palak on Twitter & Instagram @palakzat: https://twitter.com/palakzat

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