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Paola Piccinno | ABM Isn’t Dead: It’s Just Evolving with AI
“ABM is dead.”
That’s what many say — but Paola Piccinno isn’t convinced.
And neither am I.
In this episode of The Sales Strategist, we dig into why ABM still matters — and how it’s evolving with AI, intent data, and smarter alignment between sales & marketing.
✅ What went wrong with ABM (and why most companies never really nailed it)
✅ How to rethink personalization in the age of automation
✅ Why real alignment with Sales is non-negotiable
✅ What AI can do (and can’t do) for account-based plays
✅ And what needs to change if ABM wants to stay relevant in 2025
This conversation was practical, honest, and refreshingly direct.
That’s what many say — but Paola Piccinno isn’t convinced.
And neither am I.
In this episode of The Sales Strategist, we dig into why ABM still matters — and how it’s evolving with AI, intent data, and smarter alignment between sales & marketing.
✅ What went wrong with ABM (and why most companies never really nailed it)
✅ How to rethink personalization in the age of automation
✅ Why real alignment with Sales is non-negotiable
✅ What AI can do (and can’t do) for account-based plays
✅ And what needs to change if ABM wants to stay relevant in 2025
This conversation was practical, honest, and refreshingly direct.
View all episodes
By Tobia La Marca“ABM is dead.”
That’s what many say — but Paola Piccinno isn’t convinced.
And neither am I.
In this episode of The Sales Strategist, we dig into why ABM still matters — and how it’s evolving with AI, intent data, and smarter alignment between sales & marketing.
✅ What went wrong with ABM (and why most companies never really nailed it)
✅ How to rethink personalization in the age of automation
✅ Why real alignment with Sales is non-negotiable
✅ What AI can do (and can’t do) for account-based plays
✅ And what needs to change if ABM wants to stay relevant in 2025
This conversation was practical, honest, and refreshingly direct.
That’s what many say — but Paola Piccinno isn’t convinced.
And neither am I.
In this episode of The Sales Strategist, we dig into why ABM still matters — and how it’s evolving with AI, intent data, and smarter alignment between sales & marketing.
✅ What went wrong with ABM (and why most companies never really nailed it)
✅ How to rethink personalization in the age of automation
✅ Why real alignment with Sales is non-negotiable
✅ What AI can do (and can’t do) for account-based plays
✅ And what needs to change if ABM wants to stay relevant in 2025
This conversation was practical, honest, and refreshingly direct.