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Paper Planes Wine - Laura Gabriel on building a brand through packaging & partnerships
Laura Gabriel is the co-founder of Paper Planes Wines. Along with her husband, Kyle, they started the brand with the idea of creating a product for themselves, really. They wanted a rosé that would fit on the shelves of the local wine shop that they frequented and that they could serve at their in Silverlake for the many dinner parties they were hosting with friends.
Paper Planes was created in 2014 and is now one of the coolest, craft rosé in a cans in the market. In the episode, Laura and I chat about:
- Building a brand with the idea of your ideal retail partner in mind from the start.
- How they crowd-funded their brand to get it started.
- The value of partnerships and how to utilize them to help build your brand identity (we talk about some examples Laura's done with Valleybrink Road and Cuyana)
- And how Laura believes that COVID hasn't really created trends so much as accelerated existing ones when it comes to the food & beverage world.
Follow Laura at @paperplaneswine or visit paperplaneswine.com
SHOW NOTES
Partnerships & brands mentioned in the show:
@silverlakewine
@valleybrinkroad
@aplatsf
@baygrape
@shinola
@contimoprovisions
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By Sydney Munteanu
4.6
1111 ratings
Laura Gabriel is the co-founder of Paper Planes Wines. Along with her husband, Kyle, they started the brand with the idea of creating a product for themselves, really. They wanted a rosé that would fit on the shelves of the local wine shop that they frequented and that they could serve at their in Silverlake for the many dinner parties they were hosting with friends.
Paper Planes was created in 2014 and is now one of the coolest, craft rosé in a cans in the market. In the episode, Laura and I chat about:
- Building a brand with the idea of your ideal retail partner in mind from the start.
- How they crowd-funded their brand to get it started.
- The value of partnerships and how to utilize them to help build your brand identity (we talk about some examples Laura's done with Valleybrink Road and Cuyana)
- And how Laura believes that COVID hasn't really created trends so much as accelerated existing ones when it comes to the food & beverage world.
Follow Laura at @paperplaneswine or visit paperplaneswine.com
SHOW NOTES
Partnerships & brands mentioned in the show:
@silverlakewine
@valleybrinkroad
@aplatsf
@baygrape
@shinola
@contimoprovisions