Industry expert Donna Misura discusses how the European Keflex consortium is accelerating flexible packaging circularity through proven mechanical recycling technologies and cross-value chain collaboration. With over 170 companies driving design-for-recycling guidelines and quality polymer recovery from post-consumer waste, the initiative demonstrates that 2025 circular economy goals are achievable using existing infrastructure. Mid-career professionals will gain insights into technical proof-of-concept developments, business case frameworks for recycling investments, and extended producer responsibility models that support sustainable growth while maintaining operational efficiency and cost-effectiveness in competitive markets.