Karen Dillon, former Harvard Business Review editor and co-author of The Prosperity Paradox, explores market-creating innovation that transforms struggling communities into thriving economies. Drawing from 30 years of business leadership expertise, Dillon reveals how identifying customer struggles, rather than adding product features, unlocks breakthrough growth opportunities. For mid-career professionals in pulp and paper manufacturing, this approach offers strategies to move beyond efficiency improvements toward game-changing innovations that create entirely new markets. Learn how companies like Intuit revolutionized small business accounting and how sustainability demands present unprecedented innovation opportunities for industry leaders seeking competitive advantages and ROI-driven growth initiatives.