Education apps for children have become increasingly popular in recent years with growing competition in the market. In a recent podcast, We sat down with Gonzalo Rodriguez, CEO of Papumba, to discuss the app’s growth secrets. Papumba is a digital safe playground designed specifically for kids aged 2-7, offering a variety of educational games, books, videos, and audio stories that engage and educate young minds.

• Creating a trustworthy and safe app for kids
• Being Featured in Apple App Store
• Generating 40% of additional revenue by localizing the content 
• improving the adoption of annual plans to increase the lifetime value

For noteworthy quotes and key takeaways from the episode, read the article -  Making a trustworthy and user-friendly language learning app with Gonzalo Rodriguez (Papumba)

Episode Topics at a Glance

• Introduction to Papumba
• Challenges of approaching the Kid's category
• Keeping a close relationship with Apple
• Getting featured by Apple
• Boosting credibility and appealing to the parents
• Optimizing the content for young children who can’t read
• Localizing the content to increase revenue
• Improving the Adoption of Annual Plans

More about Gonzalo

Gonzalo Rodriguez is an accomplished Argentinian entrepreneur and passionate CEO with a deep love for parenting and education. As a two-time startup founder, he currently leads Papumba, a VC-backed Edtech platform focused on helping families around the world raise confident and ready-for-school children. As a devoted father to a 2-year-old toddler, Gonzalo understands the importance of providing high-quality, expert-curated content to support children's development.

Gonzalo’s Links

Gonzalo’s LinkedIn

Papumba on the Appstore

Papumba on Google Play

Papumba on Instagram

Papumba’s website

Timestamps

[00:01:01]: Creating a parenting app

[00:03:19]: Papumba's deployment and top markets 

[00:14:05]: Increasing Annual Plan Adoption 

[00:17:07]: Failed Experiments and Lessons Learned 

[00:20:57]: Building Habits and Expanding Content Offering

Episode production by Mobdesign: https://podcasts.mobdesignapps.fr