Authentic Influence

Parachute CMO Luke Droulez on How to Bring Authenticity Home

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On today's episode, I am joined by Parachute CMO Luke Droulez for a conversation on how the home essentials and lifestyle brand strives to foster a community of "true authenticators" for its quickly growing DTC business.

Today, you'll learn:

  • Luke's journey from Parachute's first-ever hire to CMO
  • The blossoming of #myparachutehome
  • How Parachute aims to foster environments and experiences today which encourage consumers' endorsement without #ad or #sponsored
  • Parachute's new avenues for development (i.e. Pinterest)
  • How Parachute's in-market tactics work in comparison to the rest of the home essentials industry at-large
  • Tips to become a more authentic marketer

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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