In this episode of Gamechangers, Savannah talks to Ariel Kaye, the CEO and founder of Parachute, the home essentials brand shaking up the industry. Ariel chats about finding production, hiring a PR team for the 3 months leading up to launch day, why investing in her team is as important as investing in new technologies, and how she used a pop up shop as a testing ground before launching her first store. As she builds her omnichannel brand, managing 70+ employees, Ariel and her team always have the customer in mind. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

Parachute | Designing for Your Customer & Investing in Your Team

Designer Savannah Hayes interviews other creative entrepreneurs (product designers, photographers, stylists, shop owners, bloggers, influencers & more) to talk all things business, from exact resources and initial capital sources to making your first hire and growing your team. Savannah dives into details about differentiating sales channels and revenue streams, how to drive traffic to your website and how to make digital marketing and social media work for you.  

In addition to best business practices, she teases out the books, apps and tech hacks that make these companies run more smoothly and the daily routines and habits that keep these entrepreneurs feeling grounded while running their businesses day to day.

This is your own personal mastermind with the best in the business. If you’re ready to be inspired and make some life-altering moves in your company, join the movement!

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In this episode of Gamechangers, Savannah talks to Alyssa Kerbel of Mini Mioche, the Toronto-based childrens' apparel line well known for their minimal, unisex basics. Alyssa talks about launching her brand exclusively to the wholesale market, gradually introducing e-commerce and ultimately finding her stride in the brick & mortar space. She talks about the power of a store as a marketing vehicle, when to ask for help, and why you should focus on profit not just growth. She shares her own experience with continually shaking things up over the last 11 years & how she pushes the brand to always get to the next level. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

Mini Mioche | When to Pivot & How to Get to the Next Level

In this episode of Gamechangers, Savannah talks to Ariane Goldman of Hatch, the digitally native brand bringing clothing solutions to women in all trimesters & beyond. Ariane talks about her experience working with sample houses and factories in New York's Garment District, branding and launching her e-commerce site, and the number one tactic it takes to start a company. She chats about her decision to open stores as a way to increase the community experience. And she talks about working with celebrities, influencers & ambassadors to drive new customers to her site and the jaw-dropping moment when she saw Meghan Markle wearing a piece from the Hatch collection. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

Hatch | How to Start a Company & TFW Megan Markle Rocks Your Product

In this episode of Gamechangers, Savannah talks to Christina Stembel of Farmgirl Flowers, the direct to consumer e-commerce site offering the most gorgeous floral arrangements in the online gift space. Christina talks about how she grew her company from her 100 square foot living room to a 30,000 square foot warehouse and a team of 100+ people. She talks about creating an idea that would have the potential to scale big, launching her company in the most expensive city in the US, and how listening to her customers through focus groups has led to some big returns on investments. She talks about the power of digital marketing to acquire new customers and how that contributed to the $23 million she did in sales last year. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

Farmgirl Flowers | Creating an Iconic Brand & Planning Ahead

In this episode of Gamechangers, Savannah talks to Tara Foley of Follain, the popular retailer of over 80 brands in the clean beauty market. Tara talks about the importance of research & education when planning your business, how she's found funding over the years, the unconventional decision to launch with a Brick & Mortar shop before an e-commerce site and why you should always start with a Big Idea. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

Follain | Starting with a Big Idea & Where to Go From There

In this episode of Gamechangers, Savannah talks to Cheryl Kaplan of M.Gemi. Cheryl chats about the benefits of a direct-to-consumer model, finding manufacturers that are true partners & creating a supply chain that allows for scalability. She gives some great insights into the power of pop-up shops & how to choose the best location for them, why it's so important to be constantly analyzing your demand to maximize your inventory position & five big ways she gets customer feedback that massively influences her company's decision making. Enjoy! Follow along for more insider info, community resources, tips & tricks and work/life inspiration: Join our Facebook Group: “The Gamechangers Mastermind” Follow along on Instagram: @savannahhayesstudio Check out the Shownotes: savannahhayes.com/gamechangers

Parachute | Designing for Your Customer & Investing in Your Team

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