Side Notes by Zerodha Varsity

Parachute Oil, Colgate Toothpaste, & Velvette Shampoo - Packaging Innovations


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Velvette's shampoo sachets, Colgate toothpaste tubes with wider openings, and the rounded Parachute oil bottles were all revolutionary innovations in product packaging. These cases show how packaging can solve for affordability, convenience, and even business profitability.

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Side Notes by Zerodha VarsityBy Zerodha Varsity