Is the food industry underestimating the GLP-1 shift?

In this Paradox Byte from The GLP-1 Food Shock, recorded live at TUTTOFOOD 2026 in Milan, Johan Jorgensen, Giancarlo Addario, and Matteo Wagner explore how GLP-1 drugs could affect much more than weight loss.

From appetite and cravings to restaurant portions, food startups, wellness products, supplements, supply chains, and investment decisions — this conversation looks at why GLP-1 may become a major catalyst for change across the food industry.

The full episode, The GLP-1 Food Shock: Is Ozempic Rewriting the Future of Food?, was moderated by Zivile Einikyte for Perception Paradox at the International Startup Area organized by Sesamers.

Please note: this was recorded live on a busy trade show floor, so the sound quality reflects the live event setting.

This conversation is for informational purposes only and is not medical advice.