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September 20, 2022

PARAMOUNT GLOBAL - Christian Kurz (SVP, Streaming Research/ Insights). How does streaming really work? Understanding business models; marketing challenges & opportunities; how to make inroads in the industry.

42 minutes

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Christian talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies.

Brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected]

In this episode we cover:

Christian's difficulties with English
How consumer insights inform streaming strategy at Paramount Global
Differences between TV and streaming KPIs
Distribution business models
Supporting ad sales
Recent innovations
Advice for young people coming into the industry
Advice for agencies
Quickfire round

And Christian's media recommendation

EMILY MAITLIS: McTAGGART LECTURE

https://www.youtube.com/watch?v=ue3ouzsqpzE

All episodes available at https://www.insightplatforms.com/podcasts/

Suggestions, thoughts etc to [email protected]

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