Maureen Flaherty is an email Marketing and Campaign Specialist at Pardot, B2B Marketing Automation software. She shares her thoughts on personas, the importance placed on lead scoring, content strategy, and more!

Find out more about Pardot: http://pardot.com

Maureen Flaherty is an email Marketing and Campaign Specialist at Pardot, B2B Marketing Automation software. She shares her thoughts on personas, the importance placed on lead scoring, content strategy, and more! Find out more about Pardot: http://pardot.com

Pardot: Creating and Cultivating Personas

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Pardot: Creating and Cultivating Personas

Pardot: Creating and Cultivating Personas