Cut The Tie | Own Your Success

Parenting: Teaching Kids Business with Matt Morstad


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Never Been Promoted Podcast with Thomas Helfrich

Matt Morstad shares how GSD Nation is equipping Gen Alpha with the mindset, skills, and resilience needed to thrive in the modern world. From leaving corporate America to launching a podcast with his children, Matt dives into the lessons he’s learned about leadership, productivity, and raising future entrepreneurs.

About Matt Morstad:

Matt Morstad is the founder of GSD Nation, a social media brand and podcast dedicated to helping the next generation develop resilience, discipline, and productivity. With 25 years of experience in corporate America, Matt made the leap from leading teams in hypergrowth businesses to focusing on a mission-driven entrepreneurial journey with his kids, creating a platform to inspire and educate young minds.

In this episode, Thomas and Matt discuss:

  • Why Gen Alpha Needs a Different Kind of Mentorship

Matt explains how COVID-era isolation and technology addiction have shaped today’s youngest generation and why GSD Nation is designed to equip them with real-world skills, critical thinking, and accountability.

  • From Corporate Exec to Podcasting Dad

After years in high-stakes leadership roles, Matt shares why he left a secure career to start GSD Nation, building a business that fosters personal growth for his kids and a wider audience.

  • Teaching Kids to Build a Brand That Matters

With Gen Alpha overwhelmingly aspiring to be influencers, Matt emphasizes the importance of teaching them how to create content with value, purpose, and impact rather than chasing viral trends.

Key Takeaways:

  • Entrepreneurship is the Best Education

Matt believes the best way to prepare kids for the future is by involving them in real-world business and brand-building activities early.

  • Mentorship and Community Shape Success

He highlights how surrounding young people with positive role models and a like-minded community helps them develop resilience and leadership skills.

  • Execution is More Important Than Perfection

The GSD Nation philosophy is about taking action, learning from mistakes, and refining along the way—rather than waiting for the perfect moment to start.

“The best way to prepare the next generation for success isn’t by sheltering them—it’s by involving them.” — Matt Morstad

CONNECT WITH MATT MORSTAD:

Website: https://www.speakipedia.com/
Podcast:
Programming Lions (Available on Apple & Spotify)
Instagram:
@mygsdnation
LinkedIn:
https://www.linkedin.com/in/matt-morstad/

CONNECT WITH THOMAS:

X (Twitter):
https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted
Facebook:
https://www.facebo

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Cut The Tie | Own Your SuccessBy Thomas Helfrich