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Paris-Based Web3 Consultant Doors3 Helps Some of The World's Biggest Brands with Blockchain Strategy
While Blockchain Journal has been spending time connecting with some of the biggest consultancies (the so-called "Final Four") to understand how their blockchain practices — typically one of the multiple practice types they operate — can help large brands and enterprises with their blockchain go-to-market strategies, there are also other independent consultancies that are "Web3-native." In other words, 100 percent of their firms' energies are devoted to helping clients with blockchain and Web3 strategy and execution. One such Web3-native consultancy operating out of France is Doors3. In fact, Doors3 claims to be the first of its kind to operate in France.
While he was attending the NFT.NYC 2023 conference in New York City, Blockchain Journal editor-in-chief David Berlind met with Doors3 co-founder and CEO Karen Jouve to learn more about the global brands that the firm is helping and what its methodology is for helping clients like Groupe Renault, L'Oréal, L'Équipe, and Yves Saint Laurent.
According to Jouve, Doors3 takes a long-term strategic approach that starts with helping them to understand the Web3 ecosystem and related concepts having to do with non-fungible tokens (NFTs), cryptocurrencies, blockchain, the idea of metaverses and the technological gaps between Web 2.0 and Web3. A journey with Doors3 starts with the development of a strategic vision and goes right through to the deployment of a proof-of-concept and after that, deployment at scale.
The good news, said Jouve in the interview, is that a lot of brands have already moved past the early days of one-and-done publicity generating air drops and on to an understanding of how blockchain is less about making money and more about building a shared ownership experience (shared between brands and their customers) and a true internet of value. Referring to one of the key use cases, "Loyalty 3.0," Jouve says the next wave of digital transformation involves a reinvention of the way that customers engage brands and vice versa.
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/parisbased-web3-consultant-doors3-helps-some-worlds-biggest-brands-blockchain-strategy/
The video can also be watched on Blockchain Journal's YouTube Channel at https://www.youtube.com/watch?v=_NXAXNEt5gY
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By Blockchain JournalWhile Blockchain Journal has been spending time connecting with some of the biggest consultancies (the so-called "Final Four") to understand how their blockchain practices — typically one of the multiple practice types they operate — can help large brands and enterprises with their blockchain go-to-market strategies, there are also other independent consultancies that are "Web3-native." In other words, 100 percent of their firms' energies are devoted to helping clients with blockchain and Web3 strategy and execution. One such Web3-native consultancy operating out of France is Doors3. In fact, Doors3 claims to be the first of its kind to operate in France.
While he was attending the NFT.NYC 2023 conference in New York City, Blockchain Journal editor-in-chief David Berlind met with Doors3 co-founder and CEO Karen Jouve to learn more about the global brands that the firm is helping and what its methodology is for helping clients like Groupe Renault, L'Oréal, L'Équipe, and Yves Saint Laurent.
According to Jouve, Doors3 takes a long-term strategic approach that starts with helping them to understand the Web3 ecosystem and related concepts having to do with non-fungible tokens (NFTs), cryptocurrencies, blockchain, the idea of metaverses and the technological gaps between Web 2.0 and Web3. A journey with Doors3 starts with the development of a strategic vision and goes right through to the deployment of a proof-of-concept and after that, deployment at scale.
The good news, said Jouve in the interview, is that a lot of brands have already moved past the early days of one-and-done publicity generating air drops and on to an understanding of how blockchain is less about making money and more about building a shared ownership experience (shared between brands and their customers) and a true internet of value. Referring to one of the key use cases, "Loyalty 3.0," Jouve says the next wave of digital transformation involves a reinvention of the way that customers engage brands and vice versa.
To watch the video version of this podcast or read its full-text transcript, go to:
https://blockchainjournal.com/interview/parisbased-web3-consultant-doors3-helps-some-worlds-biggest-brands-blockchain-strategy/
The video can also be watched on Blockchain Journal's YouTube Channel at https://www.youtube.com/watch?v=_NXAXNEt5gY