As we kick off the new year, the events industry is buzzing with exciting new trends that will redefine how we plan experiences.

In this episode, hosts Alyssa Peltier, Rachel Andrews, Felicia Asiedu, and Camille Arnold discuss the top five trends shaping the future of event marketing. They explore how these shifts will impact the way we engage audiences, leverage technology, and create lasting connections. You’ll hear actionable insights to help you design events that will deliver measurable results in 2026.

In this episode, you’ll learn:

• How events are getting smarter: Why structure, technology, and intent are becoming essential to modern event programs.
• The role of AI, personalization, and attendee expectations: How these forces are changing the way experiences are planned and delivered.
• What changing expectations mean for event strategy: How teams can adapt planning as behavior and technology evolve.



Things to listen for:

(00:00) Hot trends in event marketing for 2026

(01:40) Intentional adoption of AI

(08:12) Trust is best built through in-person events

(11:36) More emotion and storytelling in B2B 

(15:01) Personalization becomes attendee-led

(19:40) The rise of curated experiences

(23:19) Building community beyond the event