Ralph and Kasim dig deep into the evolving landscape of marketing, emphasizing the importance of confidence in core assumptions, messaging, and targeting. With references to iconic figures like Don Draper, the discussion revolves around the paradigm shift from performance-based marketing to brand building, especially in platforms like Meta. They also touch upon personal productivity habits, highlighting the significance of routines like the 4 AM wake-up and the invigorating cold plunge. Throughout, the conversation remains rooted in the real-world challenges and opportunities that modern marketers face.

Chapters:

• 00:00:00 Navigating Meta: Modern Marketing Tactics and Insights
• 00:04:29 The Power of Routine: Cold Plunges and Reflecting on Gratitude
• 00:05:48 Night Owls' Secret: Productivity Hacks with IHOP, Coffee, and Creativity
• 00:09:58 Boosting Productivity: Embracing Cold Plunges and Early Mornings
• 00:16:16 Behind the Scenes: Decoding Meta's Advertising Strategies
• 00:20:50 Leveraging the Giants: Tapping into Google Display Network's Full Potential
• 00:23:31 The Brand Building Era: How Awareness Amplifies ROI in Modern Marketing
• 00:29:03 Pioneering Marketing Moves: Transitioning from Competitive Spaces to Brand Awareness Campaigns
• 00:32:42 Navigating the Ad Spend: Challenges for Small Businesses in the Rising Cost Era
• 00:36:25 The Next Frontier: Digital Marketing Beyond Traditional Website Conversions

LINKS AND RESOURCES:

• Episode 498: What’s Working Now With Meta Ads: AI UGC, Big Text, Before/After & Post-It Notes?
• Episode 422: What’s Working Now In Facebook Advertising (Part 2) With Kobi And Ralph
• Professor Byron Sharp
• How Brands Grow by Byron Sharp
• Episode 526: The #1 Biggest Mistake You Are Making When Running Meta Ads (And Don’t Even Know It) Part 1
• Episode 530: 5 Takeaways From The Meta Agency Performance Summit
• Creator Marketplace
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite