May 27, 2022

Part 1: Advanced Partner Marketing w/ the team at Alyce

46 minutes

Marketing-Partnerships Alignment can be a challenge for tech companies for a multitude of reasons, which we get into on this episode. Further, maintaining a community within product advocacy is becoming more and more crucial to category leadership. To address the why and how of marketing-partnerships alignment as well as community competency, I’ve asked Nick Bennet, Director of Evangelism & Customer Marketing @ Alyce, and Rob Sale Director Of Partnerships @ Alyce, to help us understand:

Marketing / Partnerships alignment.

How Rob and Nick run their overlapping projects.

Nick’s community and where/how he allows Alyce and Rob access in any way (email, social…).

Community-Led Partnerships.

Building a community under your partner program.

Converting community members to active partners.

Tracking / reporting on community KPIs.

How those KPIs relate to partnerships.

This is part 1 because Nick and Rob are just getting started on some major initiatives that we want to check back on in a few months.

Sponsors:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.