Marketing, Magic, & The Messy Middle: Wickedly Branded

Part 1: Building Confidence as an Entrepreneur: Skills for Success | Susan Negen


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In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell talks with retail expert Susan Negen about the transformative power of confidence and vision in building a thriving business. Drawing from her journey with WhizBang Retail Training and two decades of retail experience at top brands like Bloomingdale’s and Macy’s, Susan shares why creating a clear, inspiring vision is essential—and how it differs from simply setting goals.

Key Takeaways:

  1. Vision vs. Goal-Setting: A vision is a powerful, overarching dream for your business that guides your journey, while goals are the actionable steps along the way. 
  2. Investing in Essential Skills: To truly grow, entrepreneurs need to invest in skills beyond their core passion, like inventory management, people management, and financial planning. 
  3. Confidence Through Community and Masterminds: Susan shares how being part of a supportive community, like mastermind groups, accelerates growth by providing fresh perspectives, accountability, and the encouragement needed to make confident decisions and stay on track with your vision.

Follow Susan:
Retail Training and Solutions for Independent Retail Stores
Brilliance

Recommended Resources:
A Better You, Every day · Mindvalley
ZingTrain | Business Training & Leadership Development

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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Marketing, Magic, & The Messy Middle: Wickedly BrandedBy Beverly Cornell