Summary

In this episode, Amélie Morency, a fractional CEO, shares powerful insights on entrepreneurship and mindset. She explains how she acts as a “second brain” for business leaders—helping them simplify complexity and grow through clarity. The discussion explores balancing consulting with building, learning from failure, and embracing discomfort as a path to growth.

Takeaways

• Amélie supports entrepreneurs as a strategic second brain.
• Entrepreneurs often hesitate to ask for help—yet truly need it.
• The fractional CEO role changes depending on business needs.
• Clear processes are critical to scaling a business.
• Mindset plays a big part in success and resilience.
• Fear is natural—take action anyway.
• You can build and consult at the same time.
• Failure often leads to unexpected growth.
• Operational clarity unlocks momentum.
• Discomfort is a key ingredient in transformation.

Titles

• Navigating the Entrepreneurial Landscape with Amélie Morency
• The Fractional CEO: A New Approach to Business Leadership

Sound Bites

"It's a beautiful day to be alive."

"At worst, I will go bankrupt."

"You can't unlive it."

Chapters

• 00:00 Introduction to Amélie Morency
• 03:28 The Role of a Fractional CEO
• 06:27 Understanding Entrepreneurial Challenges
• 09:39 The Importance of Clarity in Business Processes
• 12:25 Mindset of Entrepreneurs
• 15:24 Building vs. Consulting: A Dual Path
• 18:25 Embracing Fear and Uncertainty
• 21:27 Learning from Failure and Evolution

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Mo Echout – Co-Host

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Steve Johnston – Co-Host | Digital Optimizer

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StemJee – Strategy & Digital Solutions

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Loreeya – Online Learning for Entrepreneurs

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