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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

What if your financial numbers could tell the story of your business’s future—and rewrite it for the better? In this episode, I sit down with profitability strategist Leslie Taylor to unpack how entrepreneurs can stop ignoring the numbers, ditch financial fear, and finally step into empowered, data-driven decisions. From Leslie’s inspiring pivot from food scientist to founder to her honest take on business seasons, this conversation is filled with financial clarity, mindset reframes, and real-life stories of resilience and revenue. 

Three Key  Marketing Topics Discussed:

1. Using Financial Data to Guide Strategy: Leslie explains how understanding your numbers isn't just about taxes; it helps entrepreneurs make more confident, strategic decisions. Learn about how we can help you with your Marketing Strategy!
2. Reframing the Shame Around Money and Visibility: She shares how money mindset and fear of judgment (especially transitioning from corporate to entrepreneurship) can hold back visibility and brand confidence. 
3. Positioning for Profit and Clarity: Leslie talks about how her business stands out by offering forward-looking, insight-driven financial support, positioning her firm differently from traditional bookkeeping or tax services.

Follow Leslie:
Leslie Taylor | LinkedIn
Leslie Taylor | Instagram
Leslie Taylor | Website

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz