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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In this episode, we welcome Nathalie Doremieux, co-founder of The Membership Lab and Podcast LeadFlow. We explore her transition from Silicon Valley engineer to business strategist in the south of France. Nathalie candidly discusses her journey as an "accidental entrepreneur," how she created a recurring revenue business with a small team, and the importance of simplicity and aligned visibility. If you’re looking for more confidence and clarity without burnout, this episode is your invitation to build differently.

Three Key  Marketing Topics Discussed:

1. Building Confidence as an Accidental Entrepreneur: Nathalie shares her transition from software engineer to online business owner, and how stepping into visibility, especially in a second language, became a game-changer.
2. From Complexity to Flow: Finding Your Zone of Genius: Learn how Nathalie helps clients get clear on what lights them up (and drains them), and how strategic delegation unlocks creative momentum. Check out our spells for Simplifying your Marketing!
3. Why Recurring Revenue Creates Long-Term Business Freedom: We explore how predictable income supports not just stability, but also scale, peace of mind, and future exit opportunities. Discover how to make your business feel aligned!

Follow Nathalie:
Nathalie Doremieux | LinkedIn
Nathalie Doremieux | Facebook
Podcast LeadFlow | Website
The Membership Lab | Website

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P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz