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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

What happens when your personal story becomes the heartbeat of your business? In this episode, I chat with Tara Jenkins, board-certified music therapist and founder of Harmony in Dementia, about building a business that’s as healing for the entrepreneur as it is for the clients they serve. From the power of music in dementia care to managing chronic health challenges while running a solo practice, Tara’s story is an inspiring look at how to lead with passion, adaptability, and purpose, especially when life gets messy.

Three Key Topics Discussed:

1. The Healing Power of Music in Dementia Care: Tara explains how music bypasses damaged neural pathways and fosters connection for those living with dementia, often unlocking emotional responses and memories when words no longer work. Learn more about the Power of Connection here!
2. Building a Purpose-Driven Business in the Messy Middle: From a toxic workplace to starting her own practice, Tara shares how personal challenges shaped her entrepreneurial path and gave her the clarity to serve others with intention. 
3. How Transparency and Boundaries Fuel Confidence: We discuss what it really looks like to manage chronic health issues as a solo entrepreneur and how being honest with clients builds deeper trust and sustainability.

Follow Tara:
Tara Jenkins | LinkedIn
Harmony in Dementia | Facebook
Harmony in Dementia | Instagram
Harmony in Dementia | TikTok
Harmony in Dementia | Website

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