Performance Marketer

Part 1: How to Model a New Business (Projections - Modeling)


Listen Later

Are you trying to start a lead generation business? Or maybe trying to figure out how to grow the business you already have? If you’re not sure what to do, I'm going to take you guys through something that's happening currently in my company, and I think you may find it helpful.

Right now, we're bringing in new people and building out different businesses. (Actually, that’s something we’re doing all the time.) So, I want to talk you through how we're modeling this out and what we’re doing from the start.

I’m reviewing an email list management business for two scenarios - generating/nurturing leads for a debt consolidation company and for a coach who sells a high-ticket program worth $25,000. 

So tune in for the new episode as I’m explaining how I model out a new business to determine the success metrics based on data and decide if the investment is worth the risk.

Let’s dive in!

Key Takeaways:

  • Intro (00:00)
  • Test until you find a winner (01:38)
  • Successful lead generation businesses & margins for making money (03:38)
  • Lead generation businesses that break even (07:09)
  • How to nurture leads? (08:45)
  • The email side of a lead generation business (12:49)
  • Figure out what’s the spend (20:10)
  • Modeling a business - can we afford it? (26:16)
  • Would you spend $25k to learn how to make $1m? (30:28)

Additional Resources:

- Eric Beer’s One Affiliate Offer Challenge

- Sign up for the SurveyDetective VIP Waitlist (Coming Soon)

---

Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

- Eric’s website: https://ericbeer.com

- Follow Eric on Instagram.

- Subscribe to Eric’s YouTube Channel.

---

Follow the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

...more
View all episodesView all episodes
Download on the App Store

Performance MarketerBy Eric Beer

  • 5
  • 5
  • 5
  • 5
  • 5

5

98 ratings