Marketing, Magic, & The Messy Middle: Wickedly Branded

Part 1: The Burnout-Free Massage Business Model | Amber Briggle


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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In Part 1 of this inspiring interview, I sit down with Amber Briggle, founder of Soma Massage Therapy, to explore how a side hustle born out of necessity became a million-dollar business that's changing the massage industry. Amber shares her unconventional start, the mission-driven values behind Soma’s no-tip and no-membership model, and what it means to scale with integrity and heart. This episode is a masterclass in resilience, reinvention, and trusting your gut.

Three Key Topics Discussed:

  1. Reinventing Your Career from Scratch: Amber shares how she went from an unmarketable degree to discovering her healing gift through massage therapy. Learn why sharing YOUR story with your audience is so powerful!
  2. Scaling Through Values, Not Hype: Learn how Soma’s no-tipping and no-membership model helped retain staff and build client loyalty. 
  3. Overcoming COVID Chaos: Amber opens up about nearly losing everything and how she rebuilt: stronger, wiser, and more aligned. Learn how to overcome the obstacles holding your business back!

Follow Amber:
Amber Briggle | LinkedIn
Soma Massage Therapy | Website
Soma Massage Therapy | Facebook
Soma Massage Therapy | Instagram
Soma Massage Therapy | YouTube

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Marketing, Magic, & The Messy Middle: Wickedly BrandedBy Beverly Cornell