2025 is on the horizon, bringing trends that will transform your event strategy.

And you can unlock these trends shaping events and marketing in 2025 with hosts Alyssa Peltier, Rachel Andrews, and Felicia Asiedu. From AI-driven personalization to the growing demand for unique venues and memorable experiences, this episode covers the strategies every marketing and event professional should know.

You’ll learn how AI can boost productivity and simplify planning, why field marketing is emerging as a key growth driver, and how to turn data into meaningful action.

In this episode, you’ll learn:

1. How to leverage AI for smarter event planning: AI is more than a buzzword—it’s a tool to boost productivity. Use it for drafting emails, personalizing agendas, and streamlining logistics while tracking time saved to prove its value and improve workflows.
2. How to create truly personalized experiences at scale: Personalization now focuses on individual attendees. Use tools to analyze behaviors and preferences, delivering tailored sessions or recaps to create unique experiences with less manual effort.
3. How to balance budget and creativity with unique venues: Distinctive event spaces are in demand but don’t have to break the bank. Consider restaurants, galleries, or unconventional venues that offer ambiance and photo-worthy moments at a lower cost.

Things to listen for:

(00:00) Introduction to the episode with hosts Alyssa, Rachel, and Felicia

(02:04) Using AI to transform event planning

(04:15) Rachel’s approach to quantifying AI’s impact on workflows

(08:26) How personalization is evolving in event experiences

(11:35) Leveraging AI for enhanced attendee engagement

(14:16) The growing demand for unique and experiential venues

(21:29) Balancing field marketing growth with resource constraints

(30:34) Final takeaways on 2025 trends and their practical implications