Resources to accompany this episode of Return On Racing:

• Link to the full article on the Vaucher Analytics website
• The Vaucher Analytics Motorsport Content Directory

Fans of every racing series say the same thing:

“We need our own Drive to Survive.” 

Reality check:

None of them are ready.

In this episode, we break down a clear, measurable framework for assessing whether a motorsport series has the foundation to capitalize on global media exposure: 

• Why Formula 1’s transformation was decades in the making
• The threshold every series must meet before chasing Netflix-level attention
• How calendar structure, team brands, hero drivers, and media accessibility make or break a series
• Why only candidate shows potential, and what gaps still remain

Contact the show: [email protected]

Brought to you by the Motorsports Sponsorship Accelerator, the most cutting-edge resource to help you learn how to develop meaningful sponsorship relationships.

To contact Return On Racing, please send an email to [email protected]