In today's episode, you get to meet the other half of the mother-daughter duo behind SheFactor, CEO and Founder Heidi Ganahl. Heidi talks about SheFactor from her perspective, what all started with a book to her 20-year-old self. Her inspiration came from wanting to help women like Tori navigate life in their twenties and create authentic lives they love, full of passion and purpose. In this episode, Heidi tells her Journey to She and how her own story has helped set the stage for the vision of SheFactor.