Let’s be honest, conceptual art is polarizing. Sometimes intentionally so. We explore this and more in a wide-ranging and fascinating chat with self-proclaimed Experimental Philosopher, Jonathon Keats. From his early childhood days selling rocks for a penny to large-scale thought experiments commissioned by prestigious institutions, his career is nothing if not unique. As described in the pages of Wired magazine by science fiction author Bruce Sterling, “the guy is tireless.”