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Part 2: Adapt & Elevate: The Business Strategy Behind The Blind Kitchen | Debra Erickson
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Listen to Part 1 here!
Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
What does confidence look like when your brand was built without sight? In this powerful continuation, Debra Erickson, founder of The Blind Kitchen, opens up about what it really means to show up, be seen, and serve a niche with heart. From battling generational beliefs about self-promotion to learning how to repurpose podcast content into scroll-stopping video snippets, Debra shares the behind-the-scenes of building authority without burning out. You’ll also hear a deeply personal (and humorous) conversation about marketing to aging loved ones, the emotional nuance of accessibility, and why affirming content creators matters more than you think. If you’ve ever hesitated to hit “record” or struggled to talk about what you do, this episode is your permission slip to lean into imperfect visibility, with courage and clarity.
Three Key Marketing Topics Discussed:
- Confidence Through Repetition, Not Perfection: Debra reminds us that confidence isn’t about being fearless; it’s about showing up anyway. Through trying, failing, and evolving, we grow into visibility that feels authentic.
- Repurposing Podcast Content for Maximum Impact: Debra shares how her team breaks down longer podcast interviews into short, engaging snippets that feel fresh and relevant. This strategy not only increases reach but keeps the brand’s message evolving with each conversation. Learn more about how to Simplify Your Marketing Strategy!
- Marketing Beyond the Obvious Audience: While her niche is people with vision loss, Debra highlights the importance of reaching “hidden” audiences, like aging adults who don’t identify as visually impaired but benefit from accessibility tools. It’s a powerful reminder to market with empathy and expansion in mind.
Follow Debra:
Debra Erickson | LinkedIn
The Blind Kitchen | Facebook
The Blind Kitchen | Instagram
The Blind Kitchen | Website
Dare to be Wickedly Branded
Support the show
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
View all episodes
By Beverly CornellSend us a text
Listen to Part 1 here!
Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.
What does confidence look like when your brand was built without sight? In this powerful continuation, Debra Erickson, founder of The Blind Kitchen, opens up about what it really means to show up, be seen, and serve a niche with heart. From battling generational beliefs about self-promotion to learning how to repurpose podcast content into scroll-stopping video snippets, Debra shares the behind-the-scenes of building authority without burning out. You’ll also hear a deeply personal (and humorous) conversation about marketing to aging loved ones, the emotional nuance of accessibility, and why affirming content creators matters more than you think. If you’ve ever hesitated to hit “record” or struggled to talk about what you do, this episode is your permission slip to lean into imperfect visibility, with courage and clarity.
Three Key Marketing Topics Discussed:
- Confidence Through Repetition, Not Perfection: Debra reminds us that confidence isn’t about being fearless; it’s about showing up anyway. Through trying, failing, and evolving, we grow into visibility that feels authentic.
- Repurposing Podcast Content for Maximum Impact: Debra shares how her team breaks down longer podcast interviews into short, engaging snippets that feel fresh and relevant. This strategy not only increases reach but keeps the brand’s message evolving with each conversation. Learn more about how to Simplify Your Marketing Strategy!
- Marketing Beyond the Obvious Audience: While her niche is people with vision loss, Debra highlights the importance of reaching “hidden” audiences, like aging adults who don’t identify as visually impaired but benefit from accessibility tools. It’s a powerful reminder to market with empathy and expansion in mind.
Follow Debra:
Debra Erickson | LinkedIn
The Blind Kitchen | Facebook
The Blind Kitchen | Instagram
The Blind Kitchen | Website
Dare to be Wickedly Branded
Support the show
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz