Marketing, Magic, & The Messy Middle: Wickedly Branded

Part 2: Building Confidence as an Entrepreneur: Skills for Success | Susan Negen


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In Part 2 of Spark & Ignite Your Marketing with retail expert Susan Negen, co-founder of WhizBang Retail Training, we explore the surprising strategies that fuel sustainable growth. From launching a ‘Retail-a-thon’ livestream long before live video was popular to navigating the power of AI in everyday marketing, Susan shares lessons on balancing bold tactics with real self-care. Discover why she believes in ‘excellence over perfection’ and hear her insights on the importance of rest for every entrepreneur.

Key Topics:

  1. Embracing Innovation in Marketing: Susan shares the story of her 2008 ‘Retail-a-thon,’ an all-day livestream that attracted thousands of viewers before livestreaming was popular, underscoring the power of jumping on new trends early.
  2. The Role of AI in Streamlining Business Operations: Susan and Beverly discuss how AI tools are transforming marketing, helping with data analysis, customer targeting, and time-saving tactics that allow small business owners to work smarter, not harder.
  3. The Importance of Rest and Avoiding Perfectionism: Susan emphasizes the need for rest and explains why perfection can hinder progress, advocating for an “excellence over perfection” mindset that supports both growth and well-being.

Follow Susan:
Retail Training and Solutions for Independent Retail Stores
Brilliance

Recommended Resources:
A Better You, Every day · Mindvalley
ZingTrain | Business Training & Leadership Development

P.S. Ready to spark your unique opportunities and ignite your marketing? Here are three ways to work with us.

1. 📞 Schedule a Complimentary 15-minute Call and let’s delve into your goals and answer any questions you may have.
2. 📘 Read Beverly’s book Marketing for Entrepreneurs a quick guide filled with actionable steps to help make your brand and business shine even brighter. 🎙️ Listen to Beverly’s Marketing Podcast where she interviews entrepreneurs to get inspired and gain new business and marketing insights.
3. 🎓 Learn more about marketing and Enroll in Our Marketing Courses designed to bring clarity to your business efforts. They’re easy-to-understand and self-paced, perfect for busy entrepreneurs like you.

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Marketing, Magic, & The Messy Middle: Wickedly BrandedBy Beverly Cornell