Marketing, Magic, & The Messy Middle: Wickedly Branded

Part 2: Burnout, Bravery, Breakthrough: Finding Brand Clarity | Leila Lahbabi


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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In part two of my conversation with Leila Lahbabi, founder of Mindful Academy and author of The Billion Dollar Purpose, we discuss the courage needed to scale a purpose-driven business without burnout. Leila shares her journey from a high-pressure corporate career to entrepreneurship, emphasizing the importance of releasing control, avoiding perfectionism, and trusting the unfolding path. We also talk about how freeing yourself from expectations fosters personal and professional growth. Leila highlights key lessons on embracing vulnerability and making intentional business decisions. If you're feeling overwhelmed, this episode offers valuable tools and mindset shifts to help you move forward with confidence.

Three Key  Marketing Topics Discussed:

  1. The Power of Yielding in Business: Leila reflects on how releasing control and embracing uncertainty allowed her business to flourish. She explains why letting go of rigid expectations can actually lead to faster and more meaningful success. Need support in mastering your Brand Authority? Check out this blog!
  2. Building Financial Security Before Taking the Leap: A key strategy for sustainable entrepreneurship: Leila emphasizes the importance of building financial security first, so you can create a business that thrives without relying on immediate income.
  3. The Mindset Shift from Chasing Perfection to Leading with Soul: Learn why the pursuit of perfection can be paralyzing, and how embracing imperfection and trusting your journey leads to more aligned, joyful, and authentic marketing.

Follow Leila:
Leila Lahbabi | LinkedIn
Leila Lahbabi | Instagram
Mindful Academy | Website

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Marketing, Magic, & The Messy Middle: Wickedly BrandedBy Beverly Cornell