The Inside Word

Part 2 - Craig Tiley, CEO of Tennis Australia & Tournament Director of the Australian Open


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Part Two of Dougal's podcast interview with Tennis Australia CEO, Craig Tiley. As their discussion continues hear Craig reference his perspectives on how the event theme will be brought to life, leveraging a number of new event innovations in 2020; the importance of stakeholder management, from a player, fan and event partner perspective; the necessary evolution of media coverage, in traditional and new formats, for rapidly growing audiences; the importance of working with other tourism agencies to build the event's profile and that of 'brand Melbourne.' Also, hear Craig's perspectives on Australia's current crop of emerging and established tennis talent; recognition of the deeds of Australia's most decorated former female tennis champion and his prediction as to the players who might emerge victorious, following the completion of the 2020 Australian Open tournament.
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The Inside WordBy Dougal Hollis