Make Tech Work: Unplugged Entrepreneurs

Part 2 - Do it scared: Entreneurship lessons with Amélie Morency


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Summary

In this episode, Amélie shares her journey through bankruptcy and how it shaped her identity as an entrepreneur. She opens up about building a business that aligns with personal goals, creating effective systems, and navigating both the promise and pitfalls of AI in entrepreneurship. The conversation highlights the power of authenticity and client engagement in long-term success.


Takeaways

  • Setbacks often lead to long-term growth.
  • Entrepreneurial identity can be tied closely to your business.
  • A great business should serve the founder’s goals, not the other way around.
  • Accountability drives progress and clarity.
  • Systems and processes are critical to long-term sustainability.
  • AI is helpful—but authenticity matters more in communication.
  • Client engagement leads to stronger relationships and results.
  • Time management directly impacts productivity and sanity.
  • Systems help businesses scale with less chaos.
  • Community and networking fuel inspiration and opportunity.


Titles

  • From Setbacks to Success: Amélie's Journey
  • Building a Business That Works for You


Sound Bites

"I defined myself by my company."

"You might have a job, right?"

"I enjoy the LinkedIn community."


Chapters

  • 00:00 Learning from Failure and Evolution
  • 01:00 Navigating Bankruptcy and Identity Crisis
  • 04:28 Defining a Good Business in 2025
  • 20:28 The Role of AI in Entrepreneurship


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Mo Echout – Co-Host

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Steve Johnston – Co-Host | Digital Optimizer

LinkedIn | Website | YouTube


StemJee – Strategy & Digital Solutions

Website | Instagram


Loreeya – Online Learning for Entrepreneurs

Website | Instagram


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Make Tech Work: Unplugged EntrepreneursBy Steve Johnston and Mo Echout