Marketing, Magic, & The Messy Middle: Wickedly Branded

Part 2: Healing Through Entrepreneurship: How Music Fuels Purpose | Tara Jenkins


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Welcome to Spark & Ignite Your Marketing, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up.

In the second part of our conversation with Tara Jenkins, board-certified music therapist and founder of Harmony in Dementia, we discuss what it really takes to build confidence in your business. From letting go of perfectionism to learning the power of vulnerability, Tara shares how embracing the messy middle has fueled her entrepreneurial journey. If you missed part one, go back and catch up; this episode picks up right where we left off!

Three Key Topics Discussed:

  1. Letting Go of Perfection in Entrepreneurship: Tara reflects on her journey from striving for perfection to embracing the messy middle in her work and business. She shares how letting go of rigid standards opened up new levels of creativity and confidence.
  2. The Role of Connection in Building Confidence: Building authentic relationships with like-minded people has been crucial to Tara’s growth. Tara shares how networking and genuine conversations have played a key role in boosting her confidence as a business owner.
  3. Overcoming Marketing Challenges and Embracing Imperfection: From misconceptions about music therapy to marketing struggles with privacy, Tara talks about her biggest marketing challenges and how she’s found success by staying authentic and intentional. Learn how to Stand Out by Being Authentically You!


Follow Tara:
Tara Jenkins | LinkedIn
Harmony in Dementia | Facebook
Harmony in Dementia | Instagram
Harmony in Dementia | TikTok
Harmony in Dementia | Website

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Marketing, Magic, & The Messy Middle: Wickedly BrandedBy Beverly Cornell